Our story
b.young is a Danish fashion brand founded in 1991 located in Vejle, Denmark. From the beginning we have been offering commercial fashion to women around the world. We are present in 30 markets and everyday our focus is on design and quality with value for money inspired by contemporary market trends.  We are a part of DK Company, a successful multi-brand fashion group and today one of Europe’s most established fashion suppliers.
We are passionate about fashion. The quality – and essence – of the brand comes from our attention to detail in our collections. We present 6 annual collections with a new trend story for each season -  From the first taste of spring to the hottest styles for new year celebrations.  We also offer a complete range of basics to build up your wardrobe.
You may already have discovered our webshop, but did you know that b.young has more than 100 stores across Denmark, Sweden and Norway. Whenever you visit our stores we are ready to inspire you and help you find the perfect outfit.
At b.young, we take our responsibility seriously. We want to be part of setting new standards of sustainability throughout our entire process, from initial idea and design to the finished product in stores. This is why we have created b.fair - our sustainable choice.
The b.young woman has a lot of things going on. She is mixing her everyday life with family, career and going out with friends. She is conscious of her appearance and she follow the trends without compromising on quality and comfort. The collections give her an opportunity to mix feminine and cool styles. She wants to get inspired and she keeps herself updated on social media.