As something entirely new you can now view the latest campaigns and the latest fashion from b.young as well as gain an easy overview of where you can get your hands on all our exciting fashion before everyone else – simply by using your iPhone or iPod Touch.
Reach into your pocket and it is as if you move to the head of the queue. At least if you are on the lookout for the latest fashion from b.young and have an iPhone or an iPod Touch.
A simple touch of the screen allows you to browse through our large selection of tops, skirts, dresses, trousers etc. – from the latest b.young fashion collections.
When you press on an image, the name of the item appears on the screen, and if you simply have to have it before it is sold out, the display offers easy directions to your nearest retailer. You can always visit the shop and ask the shop assistant – the picture is right there on your pocket screen!
The market for new experiences on mobile platforms is growing at a staggering rate and b.young is at the cutting edge of this development.
“This investment in the iPhone environment is part of a major strategy aimed at bringing us closer to our customers,” says CEO Torben Løvdal.
When you visit b.young using your iPhone you gain access to a visual experience that has been specially designed to exploit iPhone Features – which is why this is not simply another version of our standard website.
b.young is already planning to expand the service so that it can be used on all new mobile phones. However, at present it is only available for those with iPhones or iPhone Touch.
Gain access to the new b.young experience via your iPhone by visiting www.byoung.com